Social Networking

Hello World! (à Martin Gysler | Art Of Networking)

Wed, 15 May 2013 06:10:23 +0200

Hello World! (à Martin Gysler | Art Of Networking)

Facebook Is Going To Ruin Your News Feed With Auto-Playing Video Ads

Tue, 07 May 2013 10:25:34 +0200

See on Scoop.it - SOCIAL MEDIA, what we think about!

In Facebook’s quest to generate more revenue, it’s going to muck up your News Feed with auto-playing videos, the FT reports.

Facebook is set to launch video advertising in its newsfeed in July…

Martin Gysler’s insight:

BI said: “Does anyone in the world like auto-playing video? We’re curious to see how Facebook can do this without ruining the experience of Facebook.”

In my opinion, Facebook is on the best way to dig his own grave. I wonder how this new practice has something to do with the social.

What is your opinion ?

See on businessinsider.com

How to Show Your Clients the Value of Facebook in 7 Easy Steps [INFOGRAPHIC]

Fri, 03 May 2013 11:15:58 +0200

See on Scoop.it - SOCIAL MEDIA, what we think about!

Have you ever had clients who weren’t yet sold onFacebook? Most people know Facebook could potentially help them grow their businesses, but getting a page set up and managed properly can still be a daunting task for many folks.

First off, you might need to nudge your clients toward acting. When researching your pitch, find examples of similar businesses that have vibrant Facebook presences. Let the clients know what they’re missing out on. You can also get their attention by showing them the data on Facebook’s exponential user growth and the mind-blowing predictions of continued growth. Here you can even focus on the clients’ particular markets. Finally, show them some examples of pages you’ve helped develop in order to establish your own credibility.

Martin Gysler’s insight:

This message contains some interesting ideas on why and how to start a Facebook fan page for a business owner or a public person.

I also like the easy to follow “Infographics” which leads you through the steps you should consider to make the right choice.

Let me know what you think about this post.

See on dashburst.com

Why Good People Can't Find Jobs -- What You're Up Against - Vault: Blog

Thu, 02 May 2013 09:13:14 +0200

See on Scoop.it - BUSINESS and more

There’s a serous disconnect between companies and potential employees in the United States—one that may be holding our entire economy back. And, contrary to the conventional wisdom, it’s a problem that has been caused—and can only be cured by—companies. So says Peter Cappelli in his 2012 book Why Good People Can’t Get Jobs.

In Cappelli’s view of the state of the modern employment landscape, there are several issues preventing companies from finding the talent they need—and none of them are related to the conventional cries from businesses and the media about a lack of talent in the pool, or the failure of the American education system to turn out people with appropriate skills.

Martin Gysler’s insight:

The problem, reported in this excellent post, is experienced by many people around the world, not only in the United States. It explains, inter alia and in simple terms, why the automatic filtering does not work.

The problem reported in this excellent post, is experienced by many people around the world, not only in the United States explains in simple terms why the automatic filtering does not work.

Peter Cappelli points the finger of blame at two major, and interrelated, factors: the process that companies are using to identify potential hires, and their refusal to offer training or onboarding time for new employees.

This comment who say: “As long as computers are doing the filtering, human judgment and risk-taking is minimized, and employees are expected to already come with a full and complete toolkit, we will live with a paralyzed, constipated economy that does not facilitate moving promising candidates into new positions.” is another problem, who brings another element who complicate life from job seekers.

Cappelli concludes with the observation that: ”The time has finally come for employers to develop a more realistic sense of what their own interests are with respect to workforce issues and what best serves both their interests and the well-being of society as a whole.”

In my opinion, our system needs to change its HR approach that can have fatal consequences for the future of the economy.

What is your opinion about it?

See on blogs.vault.com

Google Reader Alternatives: Which One Is Best For You? 30 Tools To Choose From

Wed, 01 May 2013 19:44:20 +0200

See on Scoop.it - Content Curation World

Robin Good’s insight:

If you are still looking for a Google Reader alternative, I have put together a growing and useful reference of all the tools I have identified myself, that could be valid replacements when, on July 1st 2013, Google Reader will be retired.

So far there are over 30 tools that I have identified as valid alternatives to the original Google Reader.

I have not yet provided additional information, specs or comments for each tool I have put aside, as I have simply collected, after having verified each, those that were active and interesting enough for my needs.

P.S.: Google is closing down Reader because in my view, Google Now and Google+ replace fully all of the services offered by Reader while building the foundations for a social, community-based information ecosystem.

Full list: http://clipboard.com/RobinGood/boards/google-reader-alternatives-rss-readers

P.S.: Feel free to suggest additional tools that should be part of this list in the comments.

See on clipboard.com

The Top 10 Secret Buffer Features: Supercharge your Social Sharing

Mon, 29 Apr 2013 16:10:24 +0200

See on Scoop.it - SOCIAL MEDIA, what we think about!

Get smarter with social sharing in 2013 and learn how to add social updates from anywhere.

Martin Gysler’s insight:

This post is not new, but always useful for many buffer user like me.

Neal Schaffer said: “When a startup is already publishing a blog post about how to hack their app for greater productivity, you know the future is bright ;-)” … Yes, I totally agree with him!

I use buffer since the beginning and I like it. In this post I found few interesting things, maybe it’ll be the same for you.

See on blog.bufferapp.com

Apėro avant le départ à Hawaï (à Saignelégier)

Sat, 27 Apr 2013 12:40:09 +0200

Apėro avant le départ à Hawaï (à Saignelégier)

LinkedIn Launches New Contacts Tool to Make Relationship Management Easier

Fri, 26 Apr 2013 15:26:07 +0200

See on Scoop.it - BUSINESS and more

Learn about LinkedIn’s new Contacts tool and how you can benefit from it in managing your marketing relationships.

Martin Gysler’s insight:

All these things advertised, sounds great. I can not wait to test them as soon as possible.

I think LinkedIn is a super business tool, but the lack of interaction is the biggest problem (as on other platforms). Maybe this new tool will change this problem soon.

You have the same feeling?

See on blog.hubspot.com

Why Your Company Needs A Social Business Strategy

Thu, 25 Apr 2013 17:26:17 +0200

See on Scoop.it - BUSINESS and more

Andrew Grill talks about why you need a Social Business Strategy.

So impressed was I with a recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”, that I decided to do a multi-part blog post. The first post can be viewed at lc.tl/asb1. In this second post, I am looking at the section of the report that looks at defining a social business strategy. The Altimeter report looked at 698 companies in medium-large sized companies, as well as deeper interviews with 26 executives and social strategists at 15 companies. The Altimeter definition of a social business strategy is the following: the set of visions, goals, plans, and resources that align social media initiatives with business objectives.

Martin Gysler’s insight:

This post from Andrew Grill (CEO of Kred) is based on the recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”.

Andrew analyzing the situation very well, and gives us an interesting and “simple” approach, which is important in a business strategy in the social business field. If you you have already a good strategy for your business, maybe this post will provide you some useful informations more.

Do you have any other points to add?

See on socialbusinessnews.com

Collect and Organize Your Favorite Texts, Images and Videos with Keeeb

Wed, 24 Apr 2013 23:38:48 +0200

See on Scoop.it - Content Curation World

Pinterest meets Evernote. Every day you surf and find amazing things on the internet. With Keeeb you can save sentences or paragraphs, single images and vide…

Robin Good’s insight:

Keeeb is a Pinterest-like content curation tool, which allows you to clip individual text passages, images you find on web page or video clips into visual collections that you can organize according to your preferences.

Within Keeb visual boards, which can be set to be public or private (default), you can in fact drag and re-arrange individual items as you prefer. Collected items can also be easily copied or moved to other “pages” (collections) you have and can be shared directly on your Facebook or Twitter social media channels.

You can also work collaboratively with other teammates on a collection by inviting them to contribute to any Keeeb page you have created.

A unique feature of Keeeb called Groups allows to tie together multiple items in a collection by dragging them on top of each other. Groups in turn, can be nested into other groups.

Keeeb makes it very easy to clip multiple parts from a web page or set of pages and to collect them in an orderly manner inside a page.

Keeeb offers much better functionalities than Pinterest, allowing serious content curators to create valuable collections of multimedia excerpts on specific subjects.

Definitely worth trying.

Free to use.

Try it out now: http://keeeb.com/

Tutorials: http://keeeb.com/info/en/help/

(HT to Ana Cristina Pratas for first discovering it)

See on youtube.com

Beyond Facebook – Twenty Some Social Tools Your Business Should Be Using

Wed, 24 Apr 2013 20:23:29 +0200

See on Scoop.it - SOCIAL MEDIA, what we think about!

You know about Facebook, LinkedIn, and Twitter. You might be using them every day for business and consider yourself a social media professional.

Martin Gysler’s insight:

Interesting to discover new tools that you can use for you or your company. I know we struggle with all the new tools that overwhelm the world of social media.

The advantage in this kind of list is that you can quickly learn what each tool can do for you.

Let us know, if you use some of these, and what is your experience.

See on sociableblog.com

Sun is back ;-) #bienne #lac #nature #switzerland (à...

Wed, 24 Apr 2013 14:54:39 +0200

Sun is back ;-) #bienne #lac #nature #switzerland (à Strandboden)

Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus

Tue, 23 Apr 2013 13:45:17 +0200

See on Scoop.it - BUSINESS and more

Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.

Martin Gysler’s insight:

An interesting post if you want to achieve more about Google+.

I totally agree with Amanda Blair, it is very important to have a clear strategy and do the right things to be successful.

Let me know what you think and if you have other ideas.

See on newsle.com

Social Media Tools That Support Google+: Solutions for Small Business

Mon, 22 Apr 2013 17:14:55 +0200

See on Scoop.it - SOCIAL MEDIA, what we think about!

Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.

However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.

In this post, you’ll find reference to all tools that are to date integrated with Google+. We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.

Martin Gysler’s insight:

I don’t know you, I prefer a solution that would allow posting to all social networks in one place, Google+ including.

I wonder why this is not the case in all social media tools.

See on business2community.com

Top 25 Social Media Management Tools for 2013

Mon, 22 Apr 2013 14:15:50 +0200

See on Scoop.it - Social Media Tips and News

» Top 25 Social Media Management Tools for 2013 | Professional Website Design

See on leapgo.com

Promoting yourself in the digital age

Sun, 21 Apr 2013 13:00:53 +0200

See on Scoop.it - BUSINESS and more

The owner of one of my favourite cafes recently started using Twitter and Facebook. However, when you interact with her business online, you get very little sense of the woman behind it. Her online footprint is polite but, frankly, it lacks personality. In reality, she is a larger than life character who epitomises her brand. She lives and breathes her cafe — and is well known (in real life) for her food, unique decor and events.

She told me: “I just don’t want to be in the spotlight. I want people to interact with my business, not with me. I don’t want to be the centre of attention.”

Fair enough. However, in a world where consumers are bombarded with marketing and advertising messages, some experts believe we are living in an age where personal branding is vital for success. And that means NOT shying away from the spotlight.

Martin Gysler’s insight:

“I just don’t want to be in the spotlight. I want people to interact with my business, not with me.” … Perhaps it is not the best way to create a successful social networking activity.

Today, people want talk with people, not with unpersonal business names. This is a fact and should animate every business owner to give a personal touch to their online activities.

Have you the same feeling about it?

See on smh.com.au

The Failure Of Social Media

Sat, 20 Apr 2013 16:40:21 +0200

See on Scoop.it - SOCIAL MEDIA, what we think about!

Social Media doesn’t work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:”About 61% of small businesses don’t see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they’ve increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey.” There is a big lesson in this data…

What you want from social media may be very different from what it is.

Martin Gysler’s insight:

Yes that’s it : “Don’t kid yourself, social media works. In fact, all media works… you just have to do the hard work of figuring out how to make it work for you. There are no silver bullets.”

See on twistimage.com

Vernissage Jérome Achermann #concert #music (à Tavannes)

Fri, 19 Apr 2013 20:42:49 +0200

Vernissage Jérome Achermann #concert #music (à Tavannes)

When Not to Listen to Your Employees

Fri, 19 Apr 2013 15:18:07 +0200

See on Scoop.it - BUSINESS and more

You shouldn’t listen to an employee who wants help to solve a conflict with another. You might feel proud of “mediating” among your team members as you discuss the problem with each one

Martin Gysler’s insight:

A very well written post, which explains how we can manage the problems between two or more employees. The different reported ideas, says, in my opinion, the most important points to follow to find a favorable solution to the discord.

What do you think?

See on linkedin.com

The One Skill Most Leaders Lack

Wed, 17 Apr 2013 19:00:41 +0200

See on Scoop.it - Business Improvement

Daniel Watson’s insight:

Whether they know it or not, all business owners are leaders to their business and those who work in it, and it is beholden upon them to develop their leadership skills to the highest level they are capable of achieving.

A key leadership skill, one which marks the difference between good leaders and great leaders, is the skill of being able to display genuine empathy towards other people and their problems.

This excellent article, suggests that not only do leaders need to display this skill but they also need to create widespread empathy towards customers by the people they employ, and it provides seven tips to develop empathy on an organisational level.

See on openforum.com